The Eno x GTA RP activation brought the iconic antacid brand into Brazil’s largest role-play gaming servers, connecting health and lifestyle communication with the gaming universe in a fresh, relatable way. The campaign transformed stress relief — Eno’s core message — into a playful digital experience where players engaged in challenges, in-game missions, and interactive storytelling tied to moments of tension inside the GTA RP world. The creative strategy focused on authen
