Eno x GTA RP

The Eno x GTA RP activation brought the iconic antacid brand into Brazil’s largest role-play gaming servers, connecting health and lifestyle communication with the gaming universe in a fresh, relatable way. The campaign transformed stress relief — Eno’s core message — into a playful digital experience where players engaged in challenges, in-game missions, and interactive storytelling tied to moments of tension inside the GTA RP world.

The creative strategy focused on authenticity and immersion, blending brand humor with gamer culture. Influencers and streamers integrated Eno organically into their gameplay, creating spontaneous, shareable content that amplified brand awareness and conversation within the RP community.

I supported the strategic communication planning and creative rollout, ensuring the brand’s integration felt natural while reinforcing its positioning around well-being and relief. The result was a culturally relevant activation that expanded Eno’s reach to a younger, digital-native audience — proving that even inside GTA, you can fight stress the fun way.