All Stars + ExitLag

The ExitLag All Stars Championship brought together top creators and pro players from across the gaming community for a high-energy competition celebrating skill, connectivity, and community. The campaign highlighted ExitLag’s role as a performance enabler — ensuring every player could perform at their best, without lag.

I was responsible for coordinating the social media strategy and communication rollout, aligning content timing, tone, and platform optimization to maximize reach and engagement. My work focused on audience segmentation, content orchestration, and influencer amplification, ensuring consistent visibility across global markets.

The activation delivered strong organic performance, record engagement on social channels, and positioned ExitLag as a core connector of gamers worldwide — uniting entertainment, competition, and brand storytelling under one event.