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I blend culture, data, and creativity to turn brands into conversations.
Portfolio


ExitLag Social Media 2025 Case
Throughout 2025, ExitLag’s social media ecosystem demonstrated consistent organic expansion across all key performance metrics, fueled entirely by strategic content iteration and audience intelligence. Average Week-over-Week Growth Metric Avg. WoW Growth Engagement (Total Interactions) +75.4% Engagement Rate (%) +64.6% Sign-ups +25.0% Impressions +17.3% Clicks +12.4% Insights Engagement growth outpaced all other metrics, proving the effectiveness of creative testing and audie


All Stars + ExitLag
The ExitLag All Stars Championship brought together top creators and pro players from across the gaming community for a high-energy competition celebrating skill, connectivity, and community. The campaign highlighted ExitLag’s role as a performance enabler — ensuring every player could perform at their best, without lag. I was responsible for coordinating the social media strategy and communication rollout , aligning content timing, tone, and platform optimization to maximiz


ExitLag — “Gamer Month 2K25 – Play ON”
The “Gamer Month 2K25 – Play ON” campaign was designed to ignite global gamer momentum under ExitLag’s banner of optimized play and performance. Across the campaign window from July 28 to September 2, 2025, new subscribers were offered exclusive savings and added value—such as paying for 6 months to get 12 on annual plans, or 2 months to get 3 on quarterly plans. The creative narrative focused on non-stop gameplay, global access, and community elevation , leveraging social m
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