ExitLag — “Gamer Month 2K25 – Play ON”

The “Gamer Month 2K25 – Play ON” campaign was designed to ignite global gamer momentum under ExitLag’s banner of optimized play and performance. Across the campaign window from July 28 to September 2, 2025, new subscribers were offered exclusive savings and added value—such as paying for 6 months to get 12 on annual plans, or 2 months to get 3 on quarterly plans.

The creative narrative focused on non-stop gameplay, global access, and community elevation, leveraging social media, influencer partnerships and cross-regional activation to reinforce ExitLag’s position as the essential tool for competitive and casual gamers alike.

My role encompassed strategic communication planning, campaign messaging, and channel alignment, ensuring the promotion’s value, urgency and global appeal were translated into localized executions and creative assets. The activation drove incremental subscriptions, boosted brand visibility and reinforced ExitLag’s “Play ON” ethos.