Portfolio

The “Powered by AI” campaign positioned ExitLag at the forefront of gaming optimization technology, leveraging advanced artificial-intelligence capabilities to deliver ultra-low-lag performance across global servers. The core idea centered on intelligent infrastructure  that listens, adapts and delivers in real time — transforming latency into a competitive advantage for gamers. The creative approach combined technical credibility, experiential proof points and community-cent

The “Press K” campaign was one of KaBuM!’s most iconic marketing moments, blending creativity, gamer culture, and digital performance into a single, high-energy concept. Turning the simple act of pressing the K key into a brand signature, the campaign celebrated speed, engagement, and the thrill of being part of the KaBuM! community. Designed to connect directly with the gamer audience, the initiative combined humor, pop-culture references, and fast-paced visual storytelling

The KaBuM! 20 Years campaign celebrated two decades of innovation and leadership in the tech and gaming market, reinforcing the brand’s legacy as Brazil’s largest e-commerce for gamers and enthusiasts. The concept merged nostalgia and modernity — honoring the brand’s journey while projecting its future with energy, technology, and community spirit. The campaign centered around the idea of “20 years evolving with gamers” , connecting emotional storytelling with a high-impact d