Press K - KaBuM

The “Press K” campaign was one of KaBuM!’s most iconic marketing moments, blending creativity, gamer culture, and digital performance into a single, high-energy concept. Turning the simple act of pressing the K key into a brand signature, the campaign celebrated speed, engagement, and the thrill of being part of the KaBuM! community. Designed to connect directly with the gamer audience, the initiative combined humor, pop-culture references, and fast-paced visual storytelling across social media, influencers, and paid channels. The message was clear: Press K to join the action.

My role focused on strategic planning and creative coordination, ensuring full alignment between paid, organic, and influencer initiatives. I worked on language adaptation, visual rollouts, and narrative consistency across all channels — helping transform Press K into a top-of-mind campaign that boosted engagement, brand recall, and community affinity.

The result: one of KaBuM!’s most memorable brand activations, delivering record organic engagement, outstanding CTR performance, and deep cultural resonance within Brazil’s gaming scene.

Campaign Website