KaBuM! 20th Aniversary

The KaBuM! 20 Years campaign celebrated two decades of innovation and leadership in the tech and gaming market, reinforcing the brand’s legacy as Brazil’s largest e-commerce for gamers and enthusiasts. The concept merged nostalgia and modernity — honoring the brand’s journey while projecting its future with energy, technology, and community spirit.

The campaign centered around the idea of “20 years evolving with gamers”, connecting emotional storytelling with a high-impact digital rollout. From cinematic videos and influencer activations to interactive social content and exclusive product drops, every element was designed to showcase KaBuM!’s evolution through the lens of those who grew up with it.

In this project, I contributed to the creative and communication strategy, ensuring alignment between narrative, brand voice, and visual direction across multiple platforms. I collaborated closely with cross-functional teams to craft content architecture, key visuals, and influencer briefs, reinforcing consistency and storytelling power throughout the campaign.

The result was a milestone celebration that went beyond an anniversary — it reignited the emotional bond between KaBuM! and its audience, boosted engagement across digital channels, and solidified the brand’s position as an icon in Brazil’s tech and gaming ecosystem.