Portfolio

Vem pro Game #1 The “Vem pro Game”  campaign positioned KaBuM! as the ultimate gateway to the gaming universe — a call to action that invited players, creators, and enthusiasts to fully immerse themselves in the KaBuM! experience. Blending bold visuals, dynamic storytelling, and a gamer-first mindset, the campaign reinforced the brand’s mission: empowering everyone to play, perform, and connect. The creative approach focused on energy, inclusion, and aspiration , presenting g

The “Julho Gamer: Ninja Escape”  campaign transformed KaBuM!’s anniversary month into an immersive gamified experience that celebrated 20 years of gaming culture and innovation. Combining storytelling, interactivity, and performance marketing, the campaign invited users to take part in a digital escape challenge — the Ninja Escape  — where players completed missions and unlocked exclusive rewards. The initiative merged gaming mechanics, influencer activations, and community e

Game para gamificação de Cupom - Conceito, desenho e planejamento de comunicação e conteúdo. The “Julho Gamer: Ninja Escape”  campaign transformed KaBuM!’s anniversary month into an immersive gamified experience that celebrated 20 years of gaming culture and innovation. Combining storytelling, interactivity, and performance marketing, the campaign invited users to take part in a digital escape challenge — the Ninja Escape  — where players completed missions and unlocked exclu