KaBuM! — “Vem pro Game” Campaign

Vem pro Game #1

The “Vem pro Game” campaign positioned KaBuM! as the ultimate gateway to the gaming universe — a call to action that invited players, creators, and enthusiasts to fully immerse themselves in the KaBuM! experience. Blending bold visuals, dynamic storytelling, and a gamer-first mindset, the campaign reinforced the brand’s mission: empowering everyone to play, perform, and connect.

The creative approach focused on energy, inclusion, and aspiration, presenting gaming as more than a hobby — a lifestyle. Through cinematic videos, influencer activations, and high-impact digital assets, the campaign bridged KaBuM!’s legacy with a new generation of gamers ready to take the next step.

Vem pro Game #2

My contribution centered on creative direction and communication strategy, ensuring brand consistency across content, social channels, and influencer partnerships. I supported the rollout of multiplatform narratives, helping strengthen the campaign’s emotional and cultural impact.

The result was a high-performance communication launch that expanded KaBuM!’s community reach, elevated brand perception, and cemented its position as a leader in Brazil’s gaming culture.