Ninja Escape - Julho Gamer 2023

The “Julho Gamer: Ninja Escape” campaign transformed KaBuM!’s anniversary month into an immersive gamified experience that celebrated 20 years of gaming culture and innovation. Combining storytelling, interactivity, and performance marketing, the campaign invited users to take part in a digital escape challenge — the Ninja Escape — where players completed missions and unlocked exclusive rewards.

The initiative merged gaming mechanics, influencer activations, and community engagement to boost participation and drive excitement throughout the month. The creative direction embraced a vibrant, retro-futuristic aesthetic that blended nostalgia with KaBuM!’s signature speed and energy.

I played a key role in the concept development, communication strategy, and creative rollout, ensuring alignment across paid media, social content, and influencer touchpoints. My work focused on connecting the gamified experience to measurable outcomes — engagement, conversion, and brand affinity.

The campaign achieved exceptional traction, turning Julho Gamer into a milestone celebration that not only honored KaBuM!’s 20-year legacy but also strengthened its identity as Brazil’s ultimate gaming brand.