Portfolio

The “Super Máquina 2022”  campaign was one of KaBuM!’s most ambitious activations — a nationwide contest that celebrated the brand’s 20-year legacy with the ultimate gamer dream setup: a futuristic Scorpion Chair  integrated with a high-end custom PC build. The initiative positioned KaBuM! as the brand that not only sells technology but also creates experiences  that embody gaming excellence. The campaign fused innovation, desire, and community engagement , turning a product

The “Réveillon da Tribo”  campaign brought together one of Brazil’s most powerful gaming communities to celebrate connection, resilience, and the shared energy of the Tribo  — Gaules’ loyal fan base. The initiative transformed New Year’s Eve into a large-scale digital celebration, uniting streamers, fans, and partners in a live event that blended gaming culture, entertainment, and emotion. Designed as a hybrid experience, the campaign combined live content, community challeng

The " PartyPoker x McLaren F1 “Tribo Paddock Experience ”  campaign united gaming, sports, and community engagement in a one-of-a-kind activation that connected Brazil’s Tribo  audience with the global Formula 1 stage. Through an exclusive freeroll tournament, players competed for premium access to the Paddock Club  at the São Paulo Grand Prix — a once-in-a-lifetime opportunity to live the McLaren F1 experience up close. The campaign combined digital storytelling, influencer