REVEILLON DA TRIBO

The “Réveillon da Tribo” campaign brought together one of Brazil’s most powerful gaming communities to celebrate connection, resilience, and the shared energy of the Tribo — Gaules’ loyal fan base. The initiative transformed New Year’s Eve into a large-scale digital celebration, uniting streamers, fans, and partners in a live event that blended gaming culture, entertainment, and emotion.

Designed as a hybrid experience, the campaign combined live content, community challenges, giveaways, and influencer participation to strengthen the emotional bond between Gaules’ audience and the brands involved. The creative concept celebrated the spirit of belonging — being part of the Tribo — and turned what would be a regular celebration into a cultural milestone for Brazil’s gaming scene.

My contribution focused on strategic communication and activation support, helping connect campaign messaging, visual language, and brand storytelling. The goal was to elevate the moment beyond a livestream — creating a narrative of unity and joy that captured the essence of the community.

The result was an unforgettable cultural event that reinforced Tribo as more than a fan base — a movement built on authenticity, positivity, and shared experiences.