Super Máquina 2022

The “Super Máquina 2022” campaign was one of KaBuM!’s most ambitious activations — a nationwide contest that celebrated the brand’s 20-year legacy with the ultimate gamer dream setup: a futuristic Scorpion Chair integrated with a high-end custom PC build. The initiative positioned KaBuM! as the brand that not only sells technology but also creates experiences that embody gaming excellence.

The campaign fused innovation, desire, and community engagement, turning a product giveaway into a storytelling event that captured the imagination of Brazil’s gaming audience. Through immersive visuals, influencer showcases, and a strong paid and organic media rollout, “Super Máquina” amplified KaBuM!’s authority in the gaming hardware space while reinforcing its aspirational identity.

I contributed to the creative communication strategy and campaign orchestration, ensuring consistent messaging across digital channels, paid media, and influencer collaborations. My work focused on translating the technical appeal of the Scorpion Chair setup into an emotional, shareable narrative that sparked massive engagement.

The result was a viral, high-performance campaign that elevated brand visibility, drove significant organic traction, and strengthened KaBuM!’s positioning as the ultimate destination for tech and gaming enthusiasts in Brazil.